NEW YORK, Oct. 5 – The former chief operating officer of  GSW Worldwide's International and Specialty Marketing division, Dr. Daniel Teper, has acquired the rights to one of the firm's innovative marketing initiatives he previously oversaw at GSW and created a new entity, Energy! & Company, based in New York.

The new firm will be independently owned and continue to maintain a strategic relationship for professional and consumer advertising services with GSW Worldwide, the 2004 Med Ad News Agency of the Year and one of the largest independent healthcare communications companies in the world. According to GSW Worldwide President Phil Deschamps, "Daniel has a unique capability to think and act strategically in developing innovative approaches to integrated communications".

One of Energy! & Company's initial engagement is as the exclusive management and communications partner of The Vascade Alliance, a new not-for-profit organization chaired by Weill-Cornell Medical College Dean Anthony Gotto, MD, bringing together top medical specialists with food and pharmaceutical partners and other key societal stakeholders to promote an integrated approach to the management of obesity, diabetes and cardiovascular disease. "We intend to develop initiatives targeted at both physicians and consumers," said Dr. Teper, CEO of Energy! & Company.

"Energy! & Company's approach is based on Strategy (defining a differentiating advantage), Confluence (shaping opinions), Experience (creating emotions) and Affinity (building relationships), forming the Energy! Circle," Dr. Teper said.

Prior to GSW, Dr. Teper held senior marketing and general management positions in the pharmaceutical industry at Novartis, GSK and Sanofi-Aventis and leadership positions in the communications industry at Euro RSCG and Interpublic. He is a graduate of Paris University School of Pharmacy and received a Master of Business Administration degree from INSEAD.

Access www.pharmalive.com for more information about Energy! & Company.